PUGS SS16 is one of KEKA’s early collections, bringing together minimal silhouettes, graphic illustration and a playful visual identity. Built around a distinctive pug motif, the collection introduces character and humour into a predominantly white wardrobe, allowing the graphic elements to become part of the clothing itself.
Lightness, simplicity and personality define PUGS SS16, marking an early expression of KEKA’s approach to clothing as a form of visual language.
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