Today, global fashion increasingly turns its attention toward ethical production, ecological responsibility, and thoughtful consumption. Reflecting this shift, KEKA partnered with the national retail brand ATB for Odessa Fashion Day — presenting an eco-bag designed by ATB as a symbolic accessory reinforcing the collection’s message of environmental awareness.
KEKA, recently added to the international Fur Free Retailer program, continues to strengthen its position as a brand that supports socially responsible practices and speaks openly about the importance of protecting the planet.
On April 14, against the industrial backdrop of the Museum of KP “OdessaGorElectroTrans,” KEKA unveiled its Autumn–Winter 19/20 collection. The show explored a modern interpretation of French elegance — charismatic silhouettes, subtle romantic tension, and a total-black palette shaping a refined version of “luxury minimalism.” The reimagined classic forms highlighted confidence, texture, and the sculptural beauty of the female silhouette.
The collection paired seamlessly with ATB’s eco-bags, introduced as stylish everyday accessories carrying a meaningful social message. These bags are produced using d2w technology, which accelerates polymer breakdown and reduces long-term environmental impact — aligning everyday consumer products with responsible fashion ideals.
As the founders of KEKA describe the concept:
“Creators draw inspiration from the subtle aroma of femininity… Refinement and elegance form the foundation of true taste — without excess, without pretension. A modern interpretation of the iconic French style.”
The collaboration between KEKA and ATB demonstrates how design, social responsibility, and contemporary fashion can coexist — elevating both the aesthetic and the message behind the new season’s presentation.
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