Odessa Fashion Day launched the campaign for its 19th season with an expressive visual story celebrating the city’s energy, creative community, and modern Ukrainian fashion identity. The concept brings together industrial atmosphere and contemporary aesthetics, offering a cinematic introduction to the upcoming season.
As part of the creative collaboration, KEKA provided one of the key looks for the shoot, emphasizing the brand’s commitment to supporting independent fashion platforms and contributing to the visual language of Ukrainian fashion. The styling highlights KEKA’s clean, modern silhouettes and signature attention to detail — seamlessly integrating into the overall artistic direction of the campaign.
Creative Team
• Concept & Direction: Konstantin Leontiev & Andrii Karakushan
• Photographer: Anna Strizhekhony
• Model: Art-Podium Model Agency
• Makeup & Hair: Make Me Up Studio and School
• Look Provided By: KEKA
• Location: КП “Одесгорэлектротранс”
The behind-the-scenes imagery captures authenticity, movement, and raw visual texture — reflecting both the spirit of OFD and the new season’s creative narrative. With KEKA participating as a fashion partner, the campaign bridges independent design, local culture, and collaborative artistry.
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